One of the greatest advantages of mobile marketing is that it allows you to connect with your customers on a more personal level. To keep your customers happy it’s important to keep them satisfied with your product or service. In other words they have to continue to perceive the value you can offer them if they are to remain your customers. Communicating with customers is an important part of accomplishing this.
Six Mobile Marketing Strategies
Here are six mobile marketing strategies your business can employ to help you connect with your customers and keep their loyalty.
· Regular text reminders about special promotions or new products will help keep your business at the forefront of your customers’ minds. Just don’t overdo it
· Take advantage of polls and surveys. Not only does it allow you to get important feedback that you can use to better meet the needs of your customers but it lets them realize that their opinions are important to you
· Offer customers chances to win prizes. They don’t have to be vacations to Hawaii. Even little things can keep your customers excited and involved in your business
· Capitalize on smartphones’ geo-location technology. Send push notifications to customers automatically when they are near your business and give them some incentive to stop in
· Make sure your mobile marketing campaign is integrated to all the major social networking sites. It makes it easier for your customers to spread the word about your business to their friends
· One of the best ways to keep your customers coming back is to make them feel like a part of your business. Offer them a loyalty or membership program in which customers are rewarded for frequenting your business or for referring friends
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Source: http://searchenginewatch.com/article/2275362/6-Mobile-Marketing-Tactics-to-Nurture-Customer-Relationships
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