Mobile Technology

Mobile Marketing and the New Year
The marketing world is in constant flux as new trends come and go. Marketers have to be constantly on the lookout for promising new platforms they can take advantage of. What is the big trend right now? It is mobile marketing. In the US alone there are 172 million mobile device owners. As the mobile marketing trend continues to soar, there are some predictions for the New Year about how it will continue to evolve.

More Mobile Commerce
The year 2013 is set to be the year that paying by mobile device becomes the new norm. More and more merchants will allow for mobile payment methods such as PayPal. Apple’s Passbook app will contribute to the growing mobile commerce.

More Mobile-Friendly Facebook
As more and more people rely on their mobile devices to stay up-to-date on Facebook, the social media giant’s Nearby app is set to take the mobile marketing world by storm.

More Emphasis on Mobile Analytics
Gone are the days when marketers scoff at the idea of mobile marketing analytics. It is expected than in 2013 there will be a huge increase in mobile analytics as marketers try to get an understanding of mobile consumers’ spending behaviors.

More Location-based Apps
The New Year will also surely see more location-aware apps. For instance a popular restaurant chain may be able to send an alert to their loyal customer’s phones when they are passing by one of their restaurants. Or as a person approaches their favorite clothing retailer, they are rewarded with a notification for a special discount.

So look for these and other exciting new mobile marketing trends in the coming year.


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Source: http://www.business2community.com/mobile-apps/mobile-marketing-trends-in-2013-0375289

Location-based advertising: the future of mobile marketing?

It’s no secret that mobile marketing is the rage in the marketing world today. But despite all the hype surrounding mobile marketing, it is still underutilized by marketers. One possible explanation for this is that even though marketers know that mobile advertising is the future, they’re not sure about how to incorporate it into their marketing campaigns.

2013: The “Year of Mobile”

The year 2013 is poised to be the year mobile marketing explodes. Currently, the percentage of a marketing budget that goes towards mobile marketing is far behind considering the amount of time people spend with their mobile devices. Not only is the stage set for a mobile marketing takeover but companies like Amazon, Paypal, and Google are focusing on payment mechanisms that will increase mobile commerce.

Location-based Advertising

The real advantage of location-based advertising is that by using mobile location data, marketers can see actual consumer behavior so they can continually adapt their marketing strategies to see a better consumer response. If mobile marketing experts are correct, then 2013 will hold a lot in store for the future of advertising.

Mobile Technology News brought to you by http://www.businesstexter.com/

Source: http://www.forbes.com/sites/marketshare/2013/01/17/is-location-based-advertising-the-future-of-mobile-marketing-and-mobile-advertising/2/

Mobile Marketing To Keep Customer Loyalty

One of the greatest advantages of mobile marketing is that it allows you to connect with your customers on a more personal level. To keep your customers happy it’s important to keep them satisfied with your product or service. In other words they have to continue to perceive the value you can offer them if they are to remain your customers. Communicating with customers is an important part of accomplishing this.

Six Mobile Marketing Strategies

Here are six mobile marketing strategies your business can employ to help you connect with your customers and keep their loyalty.

·         Regular text reminders about special promotions or new products will help keep your business at the forefront of your customers’ minds. Just don’t overdo it

·         Take advantage of polls and surveys. Not only does it allow you to get important feedback that you can use to better meet the needs of your customers but it lets them realize that their opinions are important to you

·         Offer customers chances to win prizes. They don’t have to be vacations to Hawaii. Even little things can keep your customers excited and involved in your business

·         Capitalize on smartphones’ geo-location technology. Send push notifications to customers automatically when they are near your business and give them some incentive to stop in

·         Make sure your mobile marketing campaign is integrated to all the major social networking sites. It makes it easier for your customers to spread the word about your business to their friends

·         One of the best ways to keep your customers coming back is to make them feel like a part of your business. Offer them a loyalty or membership program in which customers are rewarded for frequenting your business or for referring friends

Mobile Technology News brought to you by: http://www.businesstexter.com/

Source: http://searchenginewatch.com/article/2275362/6-Mobile-Marketing-Tactics-to-Nurture-Customer-Relationships

Three Mobile Musts

It’s impossible to stress enough the importance of mobile when it comes to business success. A business not incorporating a mobile strategy might as well close its doors now. Mobile advertising has become so huge that business owners wanting to expand can’t afford to ignore it. But even with all the evidence, many business owners are still hesitant to take the leap towards mobile. One major reason for this is that they feel they don’t know enough about mobile technology and incapable of learning. In actuality, taking your company mobile is easier and more affordable than many realize. If business owners do nothing else to mobilize their business they should at least do these three steps.

Mobile website

The first mobile must for your business is launching a mobile website. Each year, a greater percentage of online searches are done on mobile devices. It’s expected that 2013 will be the year when more online searches will be done on mobile devices than on PCs. If your business doesn’t have a website designed for mobile screens, then half of your potential customers won’t be finding your website when looking for a product or service you offer. Fortunately, launching a mobile website is fast and much easier than you might think.

Mobile payments

If your business uses large, outdated cash registers, or employs delivery people who can only accept cash, then it’s time to look into mobile payment solutions. A mobile credit card reader can be plugged in to a smartphone or tablet to transform these handheld devices into mobile payment terminals. By allowing customers to pay for products or services via Paypal, you give them the freedom to purchase from you wherever they are simply by pulling out their smartphone. Giving your customers more ways to pay for products and services is always a plus.

Mobile advertising

While the majority of people would report being annoyed by a constant bombardment of advertisements, 70% of smartphone users report that mobile ads are like “personal invitations.” Mobile advertising is far more effective than other advertising strategies when it comes to sending timely, relevant, and targeted offers that will actually be acted on. As a bonus, no other form of advertising is as inexpensive as mobile when you look at the cost per contacted customer.

So if you’re not sure about taking your company mobile, at least take these three easy steps and you’ll wonder why you didn’t do it sooner.

Mobile Technology News brought to you be: http://www.businesstexter.com/

Source:  http://www.mobilemarketingwatch.com/the-three-mobile-musts-of-small-business-websites-payments-and-advertising-34356/