Text message marketing is the
cornerstone of mobile marketing and has been for more than a decade. But
despite its proven effectiveness as a marketing strategy, it continues to
evolve and develop to become even more effective. Here is a look at five ways
in which text message marketing continues to develop in 2013.
More Relevance
As the technology behind device
targeting continues to improve, text message marketing adapts by offering the
ability to tailor campaigns according to people’s interests and needs. More
relevant messages means more effective and affordable marketing campaigns
More Industries
Gone are the days when just a few
industries were using text message marketing campaigns. As the effectiveness of
mobile marketing continues to prove itself, more and more people are unable to
ignore it. Whether it’s a Fortune 500 company or a family-run bakery, text
message marketing has something to offer. In 2013 SMS marketing will continue
to spread into new industries.
More Loyalty
Another huge advantage to text
message marketing is maintaining customer loyalty. 75% of smartphone users
report being interested in texting-based loyalty programs. To sign up a person
needs only to send a text and from then on they receive special promotions and
discounts. This year will see more and more companies adopting these types of
loyalty programs. They help customers stay in closer contact with their
favorite companies and keep the customers coming back.
More Value
Text message marketing got its
start in the form of mass texts that included a call to action to many
potential customers. Now there are many more effective ways that businesses are
using the technology. Businesses use texts to say thank you after a purchase,
send customers special deals, send order confirmations, and inform customers
that an order is ready for pick up. As businesses continue to find more ways to
use texting, there will be more and more added value in text message marketing
technology.
Less Is More
Finally, businesses are learning
to follow the age-old advice: less is more. They’ve realized that customers
don’t take well to receiving an excessive number of texts. Instead companies
are working to make their messages as relevant, timely, and concise as
possible. As they continue to refine their strategies, text message marketing
continues to grow in effectiveness.
These are just a few of the ways
you can expect to see text message marketing change in 2013.
Mobile Technology News brought to
you by: http://www.businesstexter.com/
Source:
http://www.mobile-financial.com/news/sms-marketing-how-it%E2%80%99s-changing-2013
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