If you think that mobile marketing doesn’t have a place in the restaurant industry, think again. Never has mobile marketing been such an important priority for restaurant owners. In fact, almost 70 percent of consumers have ordered food online using their mobile device. Many of these do so frequently. Not only are people ordering food online but they are using their phone’s geo-locating service to find nearby restaurants, check hours and menu options, and look at customer reviews.
With such a powerful connection between mobile and the restaurant industry, it is critical for restaurant owners looking to expand their business to launch a mobile marketing campaign.
The Mobile Marketing Advantage
Mobile marketing is already playing a huge part in the success of many restaurants. For instance, nearly a third of all orders from Domino’s and Papa John’s are done online or from mobile devices. Text message marketing is especially effective because 99% of those texts are opened and 25% are redeemed. No other advertising media packs that kind of punch. Restaurant owners who have learned how to take advantage of mobile marketing are reaping the rewards.
Launching A Mobile Marketing Campaign
There are a number of things restaurant owners should consider in launching their own mobile marketing campaign. The strategies that have proved to be the most effective in the restaurant industry are text-to-win campaigns, mobile coupons, and reservation reminder texts. Implementing these strategies helps customers feel connected and will keep them coming back again and again.
Now is the time for restaurant owners to start incorporating mobile into their marketing strategy if they want to capitalize on this growing trend.
Mobile Technology News brought to you by: http://www.businesstexter.com/
Source: http://www.mobilemarketingwatch.com/sms-marketing-is-it-right-for-your-restaurant-33621/
No comments:
Post a Comment