Video Analytics Tools For The Mobile Marketing World

With video becoming an increasingly important aspect of any marketing campaign, it is time for a new tool that will allow businesses to analyze just how well their video is doing its job of advertising. Vidyard, a video marketing platform, has teamed up with Hubspot, a marketing software company, to create a video analytics tool. This new tool is designed to assist mobile marketers as they integrate video into their marketing campaigns.

What It Can Do
This new video analytics tool will be able to tell marketers:
·         The number of videos a player watched
·         The total amount of time watching video content
·         Which video was the most recently watched
·         The length of time that a viewer spends watching any given video
·         Which parts of the video, if any, were skipped by viewers
·         Which sections of the video were watched more than one time

What This Means For The Mobile Marketing World
Marketers who use video in their advertising campaign will no longer have to guess about how well their videos are achieving their intended purpose. By using this new video analytics tool marketers can determine what aspects of their videos are successful, and which aspects can benefit from some fine tuning. This will allow marketers to drastically improve the effectiveness of their video content to create an overall more successful marketing campaign.


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Source: http://www.mobilemarketingwatch.com/marketers-gain-new-anlyatics-tools-for-video-28203/