Eight Ways To Use Mobile Marketing Wisely

Mobile marketing has grown to become one of the most widely used, most effective marketing tools in the world. It has even surpassed online advertising as a medium for marketing. Despite all its benefits, however, mobile marketing is still only as good as the thought and planning that goes into it. Businesses that hope to capitalize on this lucrative marketing tool need to employ some smart mobile marketing practices. Here’s a look at eight ways businesses can use mobile marketing wisely.

Have A Mobile-Optimized Website

Few things are as damaging to a company’s image as a website not formatted for mobile devices. Many won’t take the time to try and zoom in and read content on a webpage that doesn’t fit on their device’s screen. If you need to hire a professional to design the mobile-optimized website, it’s well worth the investment.

Keep The Message Relevant

While people may put up with silly emails from friends or family members, they won’t stand for those kinds of messages from companies. Any message that’s worth sending to hundreds of customers, or potential customers, will be clear, concise, and purposeful. Take the time to carefully tailor these messages.

Do Market Testing

Remember that it’s much better to have employees or coworkers find your errors rather than your customers. Have employees and coworkers test out marketing campaigns before launching them. Make sure mobile pages are user-friendly and easy to navigate through. You can also pay an outside consultant to evaluate the quality of your mobile marketing campaign.

Stay On Top of New Technology

Change is the nature of the technology industry. Your marketing strategy can be made obsolete almost overnight as a result of new technology. Make sure you are staying on top of mobile technology and adapting accordingly.

Consider An App

Apps can be a valuable tool, but they’re not for everyone. Don’t design an app just to have one. Make sure it serves a purpose for your business. If an app won’t add anything to your company’s marketing efforts, don’t waste time and money on it.

Make It Easy To Share

Social media has made it easier than ever for your customers to become your advocates. Make sure it is easy for your customers to share your business with their friends via social media.

Take Advantage of Texting

There is no better way to get a timely message to your customers than text messages. The majority of texts are opened and read within seconds of being sent. Don’t overlook this extremely powerful communication tool

Don’t Forget About Email

With all the hype about texting it’s easy to forget about email. But don’t. More and more mobile users are accessing their email on their mobile devices making email marketing campaigns more effective than ever before.

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Source:  http://www.imediaconnection.comb/content/34543.asp