Jumpstart your Small Business with Text Marketing

Are you looking for a more effective and affordable way to market a business? Look no further than text marketing. Text marketing, or SMS marketing, has become an essential aspect of a business’s marketing plan. With advertisements constantly bombarding customers, there is no more direct way to cut through all that noise, than sending a text directly to the customer’s phone. Here are some things to consider before integrating text marketing into a growing business.

Why Text Marketing?

With over 5 billion mobile subscriptions in the world, no other consumer media can come close. In the US alone, nearly 300 million consumers average 16 hours a day with their cellphone. Unlike an email, a text message will not be filtered through spam blocking software, and unlike email’s 1-in-4 open rate, text messages have an astounding 98% open rate. If a business wants to get a message to a customer, then a text message will almost guarantee that message gets there.

What You Will Need

Launching a new ad campaign for a business can seem like a daunting task. But with text marketing, it doesn’t have to be. Of course as with any ad campaign there will need to be some strategizing before that first text message can be sent. Once a marketing strategy is in place, the business owner will need to obtain a dedicated short code or keyword and make sure that any consumers who will be messaged give opt-in consent. With these steps completed, a business can begin directly communicating with their loyal customers by keeping them up to date on current sales or deals or reminding them of appointments or deliveries.

Get Started

For business owners still not sure about how to get going with text marketing, there are mobile marketing companies out there that assist business owners in getting set up. They can teach business owners how to successfully implement text marketing into their current marketing strategy, and all for as little as 3 cents per text.

Business owners can benefit from exploring text marketing options for their growing business.


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Source: http://www.timesunion.com/business/press-releases/article/CallFire-Releases-Best-Practice-Guide-to-4170208.php#page-2