An important part of any marketing campaign is the ability to measure its success in order to fine tune it and better reach the target audience. Advertisement campaigns designed for reaching people on the computer already have very reliable metrics that allow marketers to gauge the success of their campaign. Smart phones and tablets on the other hand are relatively new and metrics for measuring mobile marketing still need some fine tuning. Without more reliable mobile marketing metrics, ad buyers will be less willing to buy into it and the industry won’t be able to expand.
A Mobile Metric Tracking Platform
Currently, a company called AD-X Tracking is working on a platform that will enable marketers to track the success of their campaigns. Their program is capable of clicks, app installations, and even in-app activities. The program lets marketers track how people are reacting to advertisements. Success of these and other metric programs will allow marketers to perfect their camngpaigns and make them more successful. By taking out a lot of the guesswork involved with mobile marketing, these metric programs will allow an already exploding industry to really take off.
Industry experts predict that by 2016, mobile marketing spending will increase from about 8 billion to about 37 million, that’s an increase of more than 400%.
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Source: http://www.businessinsider.com/money-flowing-local-mobile-marketing-2013-6
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