91% of Americans have a mobile phone device. That makes text message marketing the quickest and easiest way to reach out to customers. Communicating with consumers via text is more direct and intimate than other forms of communication. Plus, no form of advertising is as sure to reach customers on the go because they always have their phone with them. Because a text message marketing campaign is so critical, it’s important to spend some time optimizing your strategies.
Here’s a look at ten tips that will improve the effectiveness of your text message marketing campaign:
If You Have Nothing To Offer, Don’t Say Anything At All
Nothing will annoy your customers more than receiving texts that hold no value for them. If your message doesn’t include a coupon or information about a promotion of some kind, don’t bother sending it to them.
Time Your Messages Wisely
We live in a fast paced world where people are constantly on the go. People tend to forget about text messages shortly after receiving them. So if you want your text messages to be effective, be mindful of the best times to send them. A text for a promotion at a restaurant would best be sent around dinner time when people will be most likely to take advantage of it.
Use Sweepstakes To Build A Database
Getting people to opt in for your text message club can sometimes be the most difficult part. By giving people a chance to win something in return for opting in, you make it easier to compile a database of potential customers.
Less Is More
In the US, texts are limited to 160 characters. Make sure every one of those characters count. Don’t feel like you need to use every one of them. Get your message across using as few characters as necessary. Your customers will thank you.
Don’t Use Texting Jargon
You might have a tendency to try to sound hip by using abbreviations but in actuality this makes you come across as unprofessional. Try to use proper grammar and spelling as much as possible.
Include Links
It’s always a good idea to include a link to your company’s site in a text message. It will send more traffic to your site and hopefully drive up sales.
Choose Keywords Carefully
A mistake many companies make is choosing keywords that can mistakenly be divided into two words such as “hotdog.” About 11% of people will put a space between it and render the keyword useless.
Use All Caps To Make Promotions Stand Out
“BUY ONE GET ONE FREE” is much better than “Buy one get one free.”
Make Your Customers Feel Important
Strive to make sure that your customers who opt in feel welcome and important to your business.
Take Advantage of Social Media
Connect your text message campaign to social media. For instance, allow customers to enter a sweepstakes a second time by liking your company’s Facebook page.
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Source: http://www.imediaconnection.com/content/34618.asp
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