Why Local Businesses Should Consider Text Message Marketing

Text message marketing has already proven itself an invaluable tool for large companies around the world. But what about small businesses operating at the local level only? Currently, text message marketing is poised to be the next big thing for these local businesses as well. Many business owners are hesitant to jump on the bandwagon however, and for good reason. In the business world people are always shouting out what all business owners need to be doing.

Between search engine optimization, pay-per-click, social media, text message marketing and all the other things business owners are encouraged to do, it can be difficult to decide just how to divvy up the advertising budget.

Text Message Marketing Statistics

Despite all the advertising options out there, text message marketing is still taking center stage. That’s because after all the talk, the numbers speak for themselves. Statistics continue to show that no other marketing tool gives as much bang for its buck. Here’s a look at just a few statistics that are speaking for themselves:

· 91% of Americans have cellphones. Half of all cellphones currently being used are smartphones

· 96% of all smartphone users are texting

· The average text message will be read within 5 seconds of being received

· 97% of texts will be viewed within 7 minutes of being sent

· 70% of customers enjoy getting promotional offers via text

· Coupons sent via text are 9 times more likely to be redeemed than other coupons

No form of marketing is as immediate and effective at reaching the intended audience and spurring them to action.

How Local Businesses Can Profit

The benefits of text message marketing for small businesses are huge. A carefully executed text message marketing campaign can pack the house and bring in thousands of extra dollars in revenue in a single night. Text message marketing is relatively cheap and doesn’t require a lot of work once it’s going. That means that for very little cost, businesses can see a dramatic increase in profit.

The Future Of Text Message Marketing

What has been observed about successful marketing tactics in the past is that over time, people become desensitized to them and they rapidly lose effectiveness. Time will tell if the same will happen with text message marketing and mobile users will be more prone to ignore texts. In the meantime, business owners hoping to capitalize on this marketing tool should strike while the iron is hot.

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Source: http://www.newswire.net/newsroom/pr/76141-sms_marketing_mobile_phone.html