Everyone knows that there can be too much of a good thing. The same goes for text message marketing as well. A lot of attention has been paid to this mobile marketing technique lately. Text message marketing has proven itself as one of the fastest and most effective methods of communication with customers. But with all that good comes the bad as well. Many businesses are falling into the trap of sending spam instead of texts.
For
consumers, nothing is more annoying than sorting through spam to find the
important messages. Whether it comes in the form of an email, a text, or in an
envelope, it all ends up in the trash. The message then for marketers is that
if they want their messages read, they need to go about sending it the right
way.
Legal
Considerations
The first thing businesses need to keep in mind about spamming is that it can be illegal. If a company is buying cell phone numbers, or getting them some other way, and then sending texts to them without permission, they are breaking the law.
Before
beginning any kind of text message marketing campaign, make sure that all the
people that will be receiving texts have given their consent. Failing to do so
can lead to a number of legal problems.
Perception
Is Everything
Remember that if a consumer perceives a message as spam, it’s spam. To avoid that fatal perception, it’s important that marketers put a lot of thought into the text message before it’s sent. The most important aspect of a good text is that it provides value to the person receiving it. If consumers continue to receive texts that don’t offer them anything, they will quickly get annoyed and take themselves off the list. Another important factor is the frequency of the texts. Sending texts daily is over the top, but wait
too long between texts, and customers may forget about the company.
Text
Message Marketing Do Me Right
In order to make the most of a text message marketing campaign, make sure it is compliant with the law, done in moderation, and contains value for consumers. Following these few simple rules will keep
customers on the contact list happy. Most importantly, they won’t associate a company with spam and will be more likely to remain a loyal customer.
Mobile
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