As we’ve always stressed, mobile is the most important way to achieve
success in marketing. And it seems the rest of the world has finally caught on
to that. In fact, retailers have finally realized that they will have limited
success now and days without resorting to some sort of mobile marketing. The
question isn’t whether or not to do it anymore. The question is now how to do
it better than everyone else.
More People Using Mobile Solutions
Since smartphones are in the hands of almost everyone in America now, it
just makes sense that you would advertise there. Maybe it has taken a couple of
years for retailers to catch on, but it seems everyone has finally come around
to mobile marketing. A recent study shows that more than half of all businesses
now consider mobile advertising their number one priority, according to Mobile
Marketing Watch. Of course, if you aren’t doing any business online, it might
not be quite as effective, but most people can benefit greatly by switching to
mobile advertising.
A year or so ago, you would never find a business sending you text
messages to get you to buy more stuff. Now, every business you go to is trying
to get you to sign up for text alerts and email clubs. Customers are used to
seeing your advertising, so you have to step up and offer even better deals or
reminders than you were before.
In The Coming Year
In 2014, stepping up your game with mobile advertising will be essential
to success. In fact, most businesses are planning to do the same thing this
year. If you want to be successful, it will be about more than just getting on
mobile. It will be about making sure you are better than your competitors. Last
year you might have gotten away with just staying on social media, but now you
need to change everything.
Your website needs to work better on mobile. Your social media needs to
be mobile-based. You need to have a text-messaging service set up and emails
that are based on mobile-viewing. By making these changes, you will not only be
ahead of the curve but will be able to reach out to your customers on a more
personal level.
Beating Out The Crowd
Everyone is focusing on mobile changes this year. That begs the question
of how you could possibly beat your competitors or stay ahead of them. And if
you haven’t made the switch to mobile at all, it can seem way too overwhelming
to deal with. Start small by offering text message deals. You don’t even have
to have your website fully operational to offer discounts through text
messages. Then, slowly move on to the next thing. Build your website into a
mobile-friendly version, and get your site running really well. Then, you can
direct your customers to your website through texts. Eventually, you can build
yourself up to the point where you have everything mobile, and that’s when
you’ll see a huge difference from when you weren’t on mobile at all.
Mobile technology news brought to you by businesstexter.com
Sources: mobilemarketingwatch.com/mobile-finally-reaches-top-of-retailer-priorities-39331/
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