These days, a
polished mobile website is essential for any successful mobile marketing
campaign. If you’re reaching out to customers with mobile devices, chances are
they’ll end up visiting your website on their mobile device at some point. When
they do, you want to make sure that experience is a positive one. If you have a
traditional website only, mobile customers will have to do a lot of squinting
and zooming just to view it. The size of the words isn’t the only issue either.
A traditional website has a totally different design than a mobile site.
Chances are, if you don’t invest in a mobile website, you’ll lose more than a
few potential mobile customers.
Assuming you’ve
arrived at the decision you need a mobile website, here are six steps that will
help you to create a mobile site that will really stand out.
Pick An Outcome
To be successful, you
need to have an outcome in mind when designing your mobile site. Determine,
what do you want your customers to do when the get to your homepage. Center the
design on that desired outcome. There are five major outcomes you might seek
after.
· Revenue. If your business sells a
product, this is probably your aim. Your site should be designed to get
customers to purchase your products
· Data collection. With this outcome, the
goal is acquiring information whether it’s email addresses, phone numbers, or
customer feedback
· Engagement. This is for businesses
wishing to immerse customers in brand experience
· Drive traffic. This is especially
important for businesses that offer a service rather than a product. The goal
here is to get mobile customers to go to your business’s physical location
· Promotion. This is for companies
wishing to promote an idea or movement
Build A Path
With an outcome in
mind, you’re ready to build a path for customers to follow to that outcome. A
distinguishing aspect of mobile websites is that they are very simple and easy
to navigate. The path to the desired outcome should be very intuitive and easy
to follow.
Know Your Audience
If you try to speak
to everyone, you speak to no one. Instead, make sure you have a very targeted
message for a very specific audience. Know who your customers are and what
their interests are. The more you know about them, the better you can reach
them.
Less Is More
Just like salt and
makeup, less is more is definitely true for mobile web design. If you try to do
too much with your mobile site, chances are mobile customers will quickly
become overwhelmed and leave the website. A simple website is much friendlier
for mobile customers.
Use Mobile Design Elements
Many of the features
that look great on a traditional website simply don’t work with mobile
websites. Try instead to incorporate mobile design elements to simplify your
site further and make it more user friendly.
Never Stop Fine Tuning
Customers can spot an
outdated website a mile away. In the world of web design, technology is always changing.
Continue to keep your mobile website updated.
Mobile Technology
News brought to you by businesstexter.com
Source:
mobilemarketingwatch.com/6-steps-to-make-your-mobile-website-shine-38971/
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