Did you watch the
Super Bowl this year? How about the commercials? If so, you know the
commercials were almost just as sad and disappointing as the game. The Super
Bowl is known for a time when the best commercials on TV are played, making it
the one time a year you actually try to watch commercials. But the effect this year
has been minimal as people were more disappointed than anything.
Not A Lot of New Customers This Year
With the safe Super
Bowl commercials that weren’t particularly entertaining for anyone, few people
have felt pressure to purchase more stuff. It was definitely a fail when it
comes to marketing. Not only did companies spend millions of dollars to create
the commercials, but they also spent millions to post the during the Super
Bowl. You might be thinking that the risk is worth it since it doesn’t work as
well to market in other ways, but there is a more personalized level of
marketing that can work significantly better than the disappointing Super Bowl
ads this year.
Mobile Marketing Responsiveness
One method of
marketing to reach a larger audience is to incorporate mobile into everything.
And example of success with mobile marketing was when the esurance ad during
the Super Bowl that gave a short period in which people could tweet to win some
cash. The ad brought in over 1.2 million tweets, according to Mobile Marketer,
which is a pretty impressive number. It’s even more impressive when you
consider that fact that not a lot of people use the Twitter app, and few people
are willing to pull out their computers to do something while watching the
Super Bowl with friends. It just goes to show that people are much more
responsive about an advertisement when you incorporate mobile marketing.
You Can Use Mobile Too
As we can see, people
have no problem whipping out their phones and using them in any situation. In
fact, some people go so far as to look at texts during job interviews. Maybe it
is a little out of hand, but the fact is that your business can benefit from
it. If people are willing to use their phones and look at texts immediately, it
means that any text marketing you are doing will be seen right away. It doesn’t
matter whether or not your customer comes into the store right away or waits a
couple of days. Either way, they’ve seen your text and now have you on their
mind. One of the greatest tricks to get people into your store is reminding
them you exist. Maybe they would love to come in and buy some clothes but kind
of forgot you exist. There’s so much competition out there now that being
remembered is one of your best tools. Huge companies like Walmart might not
need text advertising, but every small business owner needs to have text
messaging platforms set up to draw in more customers. And as we saw with the
Super Bowl, the only ad people really remember is the one that included mobile
participation.
Mobile technology
news brought to you by businesstexter.com
Sources:
mobilemarketer.com/cms/opinion/columns/17109.html
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