There is nothing
customers hate worse than to see your company constantly in lawsuits over
things. It makes you look unreliable and as if you are just trying to cheat
people. Even if the lawsuits are semi-legitimate, like the ones between Apple
and Samsung, people will look poorly on the suit and the companies involved.
Luckily for Apple and Samsung, the patent war may soon be over, and they can go
on with their lives instead of wasting millions of dollars in court fees every
year.
The Battle For The Win
Samsung and Apple
have been court for over two years trying to hash out the details of a patent
argument. Samsung thinks Apple stole its technology, and Apple argues Samsung
stole technology. The battle has been financially and physically draining to
both the companies that would much rather put all that money towards creating
new technology instead of fighting over old technology, it seems. Apple and
Samsung are now officially in talks to end the fight and hopefully bring back
some of their good names.
Who Has Been Winning So Far?
The answer to that
question is up in the air. Really, both sides have had their fair share of
wins, but Apple has been the winner more recently in the last few months
winning a couple of different cases against Samsung. According to CNET, Apple
has most recently won the US over in a patent case, which might be the reason
why Samsung is even considering a settlement to get it all over with. If they
have to lose, at least they can choose how they leave the fight.
Will It Really End Soon?
The truth is, neither
side can fairly decide what the settlement should be to stop the fighting. It
has caused a whole new argument over who should pay who how much. More or less,
the companies are trying to decide who has won the war, which means deciding
who needs to pay who for patent infringement. By settling, one or the other will
be admitting that they were wrong all along. Apple wants a $30 fee for every
device in violation of a patent as part of the settlement, which Samsung isn’t
likely to accept since that is a large chunk of profit on every phone sold.
Get It Over With Already
All customers are
sick of this fight and feel like it is a waste of time and resources to keep
hashing it out in court. We just want to be able to purchase the latest and
greatest phones with everything we want in them. If only Apple and Samsung
could just get together and agree already, all customers would be happy. Better
yet, maybe they could just combine companies and put all that work together to
create the greatest and most powerful phones. Worst of all is the fact that
this will be a long legal battle to settle if the two companies aren’t willing
to compromise. Customers like me are saying just get it over with already.
We’re sick of hearing you fight.
Mobile technology news brought to you by businesstexter.com
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