Advertising has become almost
entirely technological in recent years, which means you need to adapt. There is
no use in putting an ad in the newspaper if nobody reads it anymore. Your best
bet is to focus on mobile marketing. It is the more important part of
advertising now. Most of your customers carry a cell phone with them everywhere
they go and are constantly using phones while waiting in line, at work, at
home, and even in the bathroom. By using this device that people always have
with them, you are guaranteed to get more customers.
Get Your Company Ready For The Phone World
It may not be easy, and you may have to pay some cash, but getting
your company to use mobile advertising seamlessly will pay off in the end.
Though Forbes offers 10 ways you can optimize your company for mobile, here are
a few we recommend:
Embrace Mobile-First As The New Mindset
You cannot be successful with
mobile marketing if it is just another thing you are doing instead of making it
your first focus. Everyone is on their phone, which means you can get the most
coverage with mobile marketing. Stop making it a back-up plan and start making
it the first plan. Print marketing, email marketing, and everything else should
be the extra add-on marketing techniques.
Understand Your Audience’s Mobile Habits
If you don’t know how your audience uses their phones, you will
have no idea how to market to them. For example, if your audience is on social
media all the time, you would want to focus your energies there. If your
audience uses mostly texting and less social media, you would want to use more
texting. Without understanding what your audience does with the phone, you
cannot possibly meet their mobile marketing needs.
Mix Up Your Content Lengths
Though some people say there is a “perfect length” for content
somewhere out there, the truth is that customers don’t want to see the same
thing over and over. You will be much more successful if you have some long
posts and some short posts. The more variety, the more people you reach, and
the more people need to come back to see what is new.
Don’t Overlook The Power of Formatting
Some people think formatting is
just a formality, but you cannot get away with sloppy work. People will take
one look at your page, see the unformatted text, and turn away. They have no
need to waste their precious time reading what you have to say if you can’t
even format it correctly, one of the most basic parts of mobile.
Work Into Texting
Texting is a powerful mobile
marketing tool you can use to reach more of your customers. With the ability to
talk with them, you start to build a relationship. A relationship leads to
trust, and the more trust you have, the more your products or services you will
sell. Maybe mobile marketing doesn’t have to be so hard afterall.
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