Just a couple of weeks
ago, the FAA decided that all electronic devices except for phones were
probably okay for use during the entire flight. People were excited because
this means they no longer have to turn off electronics for the 30 minutes going
up or the 30 minutes going down. It may be the only thing keeping kids from
crying or noticing the pain in their ears as the elevation changes. But the US
isn’t the only country making changes to flight requirements.
Europe Changes Rules Too
Europe may be the
jealous older brother of America trying desperately to prove itself by
following the US lead. Soon after the announcement that electronic devices
would now be allowed during the flight in the US, Europe had to come up with an
announcement of its own. According to CNET, the European Aviation Safety Agency
is actually allowing mobile devices to be used throughout the entire flight
now. You can use your phone, read on a Kindle, play games with an iPad or do
anything else you like without being disturbed by flight attendants telling you
to shut it down. The only requirement is that the devices must be in airplane
mode.
Why The Change?
Many people say this
move is specifically associated with allowing people the right to have their
own personal electronic devices and use them whenever they want. However, it is
more likely that either Europe was following America’s lead after assessments
showed there was no danger associated with it or Europe has been doing tests of
its own to make this decision. Since there haven’t been a lot of reports of
European tests being done, it is easy to assume Europe is following the US lead
on this one.
Good For Mobile Marketing
Mobile marketing,
especially with texts, is the best way to reach your customers all the time.
This is why news like this is big. It means you really can reach your customers
no matter where they are by using a mobile phone. It isn’t dangerous, so you
don’t have to worry about that, and they have nothing better to do than to
check your product at that point anyway. With the ability to market on the
ground or in the air, you really are getting the most when you market on
mobile.
Location Based Marketing
Some people have felt
stuck in a small market with no ability to grow their business. That doesn’t
have to be you. As you can see, you can advertise to anyone all around the
world through mobile marketing. If you are on mobile, expanding that market is
a lot easier. Start by creating a website that works well with mobile, so your
customers can make purchases anywhere around the world without having to go to
your store or get on a computer. Then, start your text marketing. You will end
up with more customers than you ever thought possible, and you may be able to
expand into a much larger market all around the world.
Mobile technology news brought to you by businesstexter.com
Source:
news.cnet.com/8301-1035_3-57612334-94/europe-to-allow-mobile-device-use-during-entire-flight/
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