With cell phones,
everything became a “right here, right now” kind of mentality. We aren’t very
good at waiting anymore, especially since smartphones put the world at our
fingertips. Even when we are flying, we still have access to smartphones.
Though this might be bad news for the person trying to sleep on the flight or
for the person sitting at dinner with you every night, it’s great news for
businesses. It means you can rely on the fact that your mobile advertising will
get to your customers right here, right now instead of waiting a couple of days
in an email or in the mail.
Communicate Right Now
Even though cell
phones make it easier to hold off on texting, calling, and using the internet
until later when we have more time or are not distracted, we never do that.
Instead, we pull over and check the text right now and always answer the phone.
That is why your business needs to focus more on mobile. Here are a few ways
you can improve mobile advertising, thanks to Biz Journals:
Mobile Site
If you don’t already
have a mobile-friendly site, shame on you. More people browse the internet for
random things while sitting in line at the airport than they will while sitting
at their desk for a few minutes of work. That is why you need to make sure your
website works just as good as, if not better than, it does on a computer.
Easy-To-Read Content
In a world of
distractions everywhere and people constantly needing it to move forward at a
fast pace, boring content will just bother people. They aren’t about to read it
and spend time understanding it if, instead, they can go to a competitor where
it is much easier to figure out. It isn’t just about having content that is
easy to read. You should also have a website that is easy to navigate and a
checkout that is easy to use. Otherwise, your customers will get lost and move
on without a second glance.
Smartphone Friendly Ads
Since people are
spending hours upon hours on social media and playing on the internet with
their smartphones, you need to make sure you have better ads for mobile. That
is where people are wasting their time when bored and where they will find ads
and click on them to see what it is. Mobile ads will be much more profitable
than anything else you can do.
Social Networking
As already mentioned,
people spend a lot of time on social networks. Though it used to be sort of
annoying to deal with businesses on Facebook and Twitter, now it has become the
place people go to see what is going on with businesses. A lot of companies
make announcements on Facebook or show off new products. This is the place to
be, and customers know it. If you aren’t on social media, you need to try
again.
Personalize It
The most important
part of all this is to make sure you are getting personal with your customers.
They will come back again and again if they feel like you are their friend or
that you have a relationship with them. You can do this by using texting
programs to communicate with them. Try it out and see how it can help your
business.
Mobile technology news brought to you by businesstexter.com
Source bizjournals.com/nashville/blog/socialmadness/2013/12/are-you-marketing-for-your-mobile.html
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