Many businesses have been focusing their
marketing efforts on SMS and mobile. The mobile marketing efforts have taken a
lot of time and money, and a lot of focus has been taken from other marketing
efforts. The real question, though, is whether or not these mobile marketing
efforts actually worked. One good way to test it is to look at how Black Friday
was affected by businesses texting instead of using other forms of marketing.
Black Friday: Was It Worth It?
If there is one thing we have noticed, it is
that Black Friday was drastically impacted by the text marketing out there.
Mobile marketing doesn’t have to be so hard when you have a business texting
system in place. It is hard to see how exactly each business benefited from the
mobile marketing techniques, but we can easily compare companies that beefed up
text marketing compared with those who did no texting at all. For example,
according to Mobile Marketing Watch, Best Buy did a huge texting campaign to consumers
before Black Friday this year. It all started by simply asking customers to
sign up for sale alerts that come when Black Friday deals are hot and
throughout the entire holiday season. Best Buy was able to see huge profits
from Black Friday because of these efforts.
Not Just A Black Friday Scheme
Chances are, customers that signed up to get
Black Friday notifications won’t unsubscribe to the service. They probably want
to know what the good deals are all the time. This means that once you get them
interested, you will have them hooked. Not only can you communicate sales and
events to them, but they can also communicate with you. Asking about store
hours, current specials, current promotions, and more is a lot easier when you
have an automated text system that can respond to them and give them answers.
It is not just something you do to get the word out for Black Friday. In fact,
Black Friday may just be the way you get your customers hooked. There is no
better time to get people to sign up for your texts than when they are all
looking for a good deal. But then you have them, making it a lot easier to
advertise to them in the future.
Did It Work For You?
We highly encouraged businesses to get on top of
text marketing before Black Friday and to use it throughout the weekend to sell
more product. One business explained that they normally didn’t get any more
website traffic on Black Friday than normal days but had to be prepared this
year with a new texting campaign. After getting customers to sign up and
offering a Black Friday sale, the business was able to sell in one night more
than twice what they sell on an average day. Were you able to make use of it?
And did it help you at all? We would love to hear what you have to say!
Mobile technology news brought to you by businesstexter.com
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