Every year, billions of texts are sent and received, and
hundreds of them go to you. Every time you get a text, you pull out your phone
right away and check it. Even if it ends up being something you don’t care
about, you saw it. Few companies even consider mobile marketing when they are
trying to decide how to market to consumers, but it might be the most effective
way to go. Utilizing texting will significantly help your business succeed and
get you on the map for new customers.
Start With A Sale And Advertise
As a business, a good marketing technique is to have
sales. More than likely, the person coming in for the sale won’t buy just the
stuff on sale but will also buy other things. The sale is more of a way to get
people in than it is something you want to make money. Coming up with a sale
that will interest the customer but not be the bulk of your sold items is a
challenge in and of itself, but the real problem is making sure all your
customers know about the sale.
How To Get The Word Out
If you are just doing a weekend sale or something
similar, then putting up a billboard may be a little excessive. The cost vs.
what business it may actually bring in is not very good. Passing out fliers
still won’t hit all your customers. Even an email can get easily lost or
missed, as most people have junk emails they don’t check for those kinds of
things. Just posting on your website might get missed unless they are
constantly checking for a sale, and putting it on your Facebook can lose quite
a few people.
The best way to do it is to send a text to everyone you
can. Your customers will check it in case it is something important and all the
sudden notice that there is a sale they should be aware of! Even if they don’t
want to come in that day, at least they know about your sale. Getting the word
out is the best you can do. If people don’t know, they can’t decide whether or
not to come, so your job is to make sure everyone knows what is happening.
Help With Online Rating And Get More Customers
According to The Business Journal, the two most important
things you can do to boost your online ratings and get more customers through
mobile devices is to ask for recommendations and to communicate with customers,
whether good or bad. Through texting, you can ask consumers to fill out
surveys, which makes them more likely to actually do it. You can also
communicate with them about their experiences through texting, making them more
likely to respond because they can do it on their own time without having to
answer while busy.
Using texting at your business will help in all kinds of
ways if you can just get started.
Mobile technology news brought to you by
www.businesstexter.com
Source:
http://www.bizjournals.com/bizjournals/how-to/growth-strategies/constant-contact/2013/09/mobile-search-strategy.html
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