The marketing world is in constant flux as new trends come and go. Marketers have to be constantly on the lookout for promising new platforms they can take advantage of. What is the big trend right now? It is mobile marketing. In the US alone there are 172 million mobile device owners. As the mobile marketing trend continues to soar, there are some predictions for the New Year about how it will continue to evolve.
More Mobile Commerce
The year 2013 is set to be the year that paying by mobile device becomes the new norm. More and more merchants will allow for mobile payment methods such as PayPal. Apple’s Passbook app will contribute to the growing mobile commerce.
More Mobile-Friendly Facebook
As more and more people rely on their mobile devices to stay up-to-date on Facebook, the social media giant’s Nearby app is set to take the mobile marketing world by storm.
More Emphasis on Mobile Analytics
Gone are the days when marketers scoff at the idea of mobile marketing analytics. It is expected than in 2013 there will be a huge increase in mobile analytics as marketers try to get an understanding of mobile consumers’ spending behaviors.
More Location-based Apps
The New Year will also surely see more location-aware apps. For instance a popular restaurant chain may be able to send an alert to their loyal customer’s phones when they are passing by one of their restaurants. Or as a person approaches their favorite clothing retailer, they are rewarded with a notification for a special discount.
So look for these and other exciting new mobile marketing trends in the coming year.
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Source: http://www.business2community.com/mobile-apps/mobile-marketing-trends-in-2013-0375289
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